Marketing plan -- report Essay Example | Topics and Well Written Essays - 4250 words - 1

Marketing plan -- report - Essay Example indings of the report suggest that Pakistani market appears to be an attractive market for Marks & Spencer however; company faces significant challenges and threats in this market. With the increasing orientation of companies to expand to international markets in order to explore more opportunities, the process of internationalisation is speeding up. For a company to pursue a successful international expansion strategy, adopting an effective international marketing and operation management strategy is very important. In this report, the international marketing and operation management plan of Marks and Spencer has been presented. Marks & Spencer is a British retailer and its headquarters are in London. Marks and Spencer is dealing in clothing, furniture, food and wine and flowers business. The products of the company are exclusively available on the stores of the company throughout Europe, India, China and some other countries. In this report, the clothing line of the company has been selected. Since there are a number of product lines of the company therefore, in this report the plan of establishing a store of the company in international market has been proposed. The marketing plan of Marks and Spencer to sell its clothes in Pakistan has been proposed because demand of western clothing is rapidly increasing in Pakistan and there are very few international brands such as Levi, Nike etc in Pakistan. Moreover, Marks & Spencer clothes are already available with some domestic clothing brands in Pakistan such as Cross Roads therefore, even without having any physical outlet in Pakistan, the clothing products of company are in demand. As company has already entered into Asian region by targeting India and China therefore, entering into Pakistan has been pursued as a further international expansion strategy of Marks & Spencer. In order to determine the various factors which can influence the business of Marks & Spencer in Pakistan, PESTLE analysis has been done as a